About the Project
In this project I produced and prepared for print, artwork for a FMCG packaging, in this case packaging for eight icy poles with two flavours (raspberry and blueberry). To do this, I researched the product, packaging design, target audience, digital art techniques and explored colour options.
How
Firstly, I created a logo type that would suit the target audience, (younger) women who would tend to have a healthy lifestyle. It is characterised by being simple, curved, elegant and yet playful.
Secondly, I worked on the product artwork and created a packaging that is simple, yet elegant. Along the way I explored different colour options as background. In the final outcome, I decided on a lime green background with texture applied, because it made the products stand out and added dynamics to the artwork.
Product artwork version 1
Product artwork version 2
